Just read a fascinating new food book, "Food Rules, An Eaters Manual" by Michael Pollan. In case you don't know, Pollan is one of the gurus of the new food movement which is about using natural, unprocessed ingredients - vegetables, fruit and meat - and eating as locally as you can.

It's also about "slow food" the movement that started in Italy and was picked up by foodies in California and has now spread across the U.S.

One of Pollan's more provocative rules is: Don't East Anything That's Advertised on Television. The idea being only the manufacturers of highly processed food, and fast food outlets have the money to advertise on TV.